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    DER BLINDE FLECK DES DIGITALEN WANDELS

    Eine persönliche Einschätzung über den Anspruch und die Realität eines digitalen Entwicklungslandes.

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    C.R.E.A.M.

    Cash Rules Everything Around Me – a phrase coined by the infamous Wu-Tang Clan in 1993. Then, it might have been an adequate observation. Nowadays...

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    3 Great Slideshare Presentations on Digital Strategy

    Anyone working or aspiring to work analytically and strategically should sooner or later read Julian Cole’s presentation Digital Strategy Toolbox...

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    Recommended Reading: CRM at the Speed of Light

    Paul Greenberg, thought-leader in the CRM-field, lays the basis for Social CRM in the 4th edition of his book CRM at the Speed of Light.

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    DIGITAL STRATEGY & BRANDED INTERACTIONS

    Understanding brand strategy in context to interaction design is relevant for each digital strategist. A really recommendable book to approach the topic is Marco Spies' Branded Interaction.

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    Growing Importance of Social Media in B2B Marketing: 5 Examples

    Many companies have already recognized the advantages a dialog via Social Media implies. The following examples show how synergies arise and sustainable benefits can be generated.

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    Illustrating the Customer Decision Journey: 3 Examples

    One of our core analytical tools is the customer decision journey. Three Social Media examples from the automobile industry depict how marketing measures pursue different goals and thus, play a distinct role in the customer decision journey.

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    5 READS: HOW DIGITAL IS SHIFTING THE AGENCY LANDSCAPE

    Our top reading recommendations that deal with the question: How has the digital age forced influenced the agency landscape?

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    Walk the Talk in Colombia

    This March we prepared an innovation marketing workshop with 40 innovation managers at Ruta N in Medèllin, Colombia. Talking about innovation, we thought, it’d be appropriate to do it in an innovative way.

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    The Funnel-Fish

    While we tend to take the funnel metaphor literally from a marketer perspective– invest as much or targeted as you can in the early stage of the funnel (awareness) – reality from a consumer perspective seems to be a little different...

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    Digital Change – The new TV Ecosystem

    The inclusion of social features is therefore not any longer a question of ‘if”or “if not”. We expanded beyond the standards of “like” and “share” by adding „hashtags“ in order to enrich the television experience. Creating a whole new “TV ecosystem”.