DER BLINDE FLECK DES DIGITALEN WANDELS
Eine persönliche Einschätzung über den Anspruch und die Realität eines digitalen Entwicklungslandes.
Cash Rules Everything Around Me – a phrase coined by the infamous Wu-Tang Clan in 1993. Then, it might have been an adequate observation. Nowadays...
3 Great Slideshare Presentations on Digital Strategy
Anyone working or aspiring to work analytically and strategically should sooner or later read Julian Cole’s presentation Digital Strategy Toolbox...
Recommended Reading: CRM at the Speed of Light
Paul Greenberg, thought-leader in the CRM-field, lays the basis for Social CRM in the 4th edition of his book CRM at the Speed of Light.
DIGITAL STRATEGY & BRANDED INTERACTIONS
Understanding brand strategy in context to interaction design is relevant for each digital strategist. A really recommendable book to approach the topic is Marco Spies' Branded Interaction.
Growing Importance of Social Media in B2B Marketing: 5 Examples
Many companies have already recognized the advantages a dialog via Social Media implies. The following examples show how synergies arise and sustainable benefits can be generated.
Illustrating the Customer Decision Journey: 3 Examples
One of our core analytical tools is the customer decision journey. Three Social Media examples from the automobile industry depict how marketing measures pursue different goals and thus, play a distinct role in the customer decision journey.
5 READS: HOW DIGITAL IS SHIFTING THE AGENCY LANDSCAPE
Our top reading recommendations that deal with the question: How has the digital age forced influenced the agency landscape?
Walk the Talk in Colombia
This March we prepared an innovation marketing workshop with 40 innovation managers at Ruta N in Medèllin, Colombia. Talking about innovation, we thought, it’d be appropriate to do it in an innovative way.
While we tend to take the funnel metaphor literally from a marketer perspective– invest as much or targeted as you can in the early stage of the funnel (awareness) – reality from a consumer perspective seems to be a little different...
Digital Change – The new TV Ecosystem
The inclusion of social features is therefore not any longer a question of ‘if”or “if not”. We expanded beyond the standards of “like” and “share” by adding „hashtags“ in order to enrich the television experience. Creating a whole new “TV ecosystem”.